In recent years and in the future, cotton growers have seen and will see rapid turnover among cotton varieties. This webcast will mainly help growers, consultants, and other practitioners get the most out of their varieties after selection. In particular, this talk offers a review of major factors going into variety selection; the impact that management factors can have on variety performance, good or bad; and an up-to-date discussion on getting the most out of these new varieties after selection through proper crop management.