Murilo Maeda is an assistant professor and extension cotton specialist for Texas A&M AgriLife Extension Service in the Department of Soil and Crop Sciences. In this capacity, he provides leadership in cotton production for the Texas High Plains and in developing educational programs and materials related to the profitable and sustainable production of cotton in a challenging, semi-arid environment. His program involves interactions with farmers, county and IPM agents, extension specialists, research faculty, and allied industry to develop and deliver new technologies and educational programs designed to help cotton producers make timely and informed crop management decisions.